5 edition of Theory construction in marketing found in the catalog.
Includes bibliographies and indexes.
|Statement||Gerald Zaltman, Karen LeMasters, Michael Heffring.|
|Series||Theories in marketing series,|
|Contributions||LeMasters, Karen., Heffring, Michael.|
|LC Classifications||HF5415 .Z264 1982|
|The Physical Object|
|Pagination||xxii, 209 p. :|
|Number of Pages||209|
|LC Control Number||82007002|
StrategieS for theory ConStruCtion in nurSing Lorraine Olszewski Walker, RN, EdD, MPH, FAAN The University of Texas at Austin Kay Coalson Avant, RN, PhD, FAAN The University of Texas Health Science Center at San AntonioFile Size: KB. Strategies for Theory Construction in Nursing, 5th Edition Lorraine Olszewski Walker, RN, EdD, FAAN, The University of Texas at Austin Kay Coalson Avant, RN, Ph.D., FAAN, The University of Texas Health Science Center at San AntonioFormat: On-line Supplement.
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Theory Construction Psychological Data These keywords were added by machine and not by the authors. This process is experimental and the keywords may be Author: Gordon M. Becker, Eckehart Köhler. 48 An Innovative Marketing Model Based on AIDA: A Case from E-bank Campus-marketing by China Construction Bank. students who have typical in times when internet develops very fast and innovation flushed pushing by internet development. Based on AIDA marketing theory, the author anticipated a new marketing model after studyingFile Size: KB.
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Theory construction in marketing: Some thoughts on thinking (Theories in marketing series) [Zaltman, Gerald] on *FREE* shipping on qualifying offers. Theory construction in marketing: Some thoughts on thinking (Theories in marketing series)Author: Gerald Zaltman.
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ISBN: OCLC Number: Description: xxii, pages: illustrations ; 24 cm. Series Title: Theories in marketing series. The writing style feels like a conversation with these highly successful authors, rather than a formal treatise on each topic.
The book’s multidisciplinary approach highlights the importance of theory construction using a wide range of tools: mathematical or quantitative, conceptual, and Cited by: marketing theory and techniques, in the construction indus- try owing to the sp ecial charac teristics and the marke ting nature of the industry [, ].
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Meeting a crucial need for graduate students and newly minted researchers, this innovative text provides hands-on tools for generating ideas and translating them into formal theories.
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